Does it help to get the desired visibility? Yes, SEO for Lawyers can help you get visibility and dominate your competitors. It will enable you to reach your potential clients and secure your place on top search engines.
What is Lawyers SEO?
When someone will search the Top Lawyers of your City, some companies will come on the first page of the search results. All these companies have implemented lawyers’ SEO strategies to get the desired exposure and to appear on relevant searches. It is important for your law firm’s website to come in first top three results. However, 95% of businesses cannot achieve this result. Lawyers’ SEO will help you to boost your organic search engine ranking. Now, 61% of marketers are improving SEO to secure their online presence. You will have to focus on a lot of things to achieve the end result. Moreover, the process will be ongoing. You need to make frequent changes to your website to make it search engine friendly. An SEO strategy will include many things such as design, content, keyword, and marketing. All these things will offer greater visibility, more leads, and an enhanced user experience.
Doing a Site Audit of Current Site If you think that your website is not getting the desired exposure, it is important to do an audit of your current website to increase the visibility of your site. In the current condition, most users are using their smartphones to access data. Now, 85% of websites are following Google criteria to make their sites mobile-friendly. The same is about the load speed. If your website takes longer to load, it will frustrate your users and they will not consider revisiting it.
There are many tools such as Google Analytics, Keyword Planner, AHREFS, and SEMrush that you can use for the benefit of your business. Google Analytics will track traffic, keyword ranking, click-through rates, and a few other aspects of your website. In addition, you need to ensure that your website is easily accessible. Some results like 400 errors and dead ends will create a negative impression. Make sure that your website is well-structured and it has the relevant data to hold the attention of your visitors.
SEO Strategy and Keyword Research
Updated, informative, and relevant contents grab the attention of your potential clients. With authentic content, you need to incorporate relevant keywords to directly address the needs of your clients. While choosing keywords, you need to ensure that keywords are most relevant to your customers’ search intent.
You can take the help of Google Analytics to know which keyword phrase will be more effective to find out your website. For better results, you can consider using a tool, Keyword Planner. In addition, you need to use long-tail keywords. Now more than 50% of queries are four words or longer.
Local Lawyers SEO
Local SEO is a process of optimizing online presence. Local searches are not limited to Google only. It includes other top search engines like Bing, Apple Maps, and other local search engines. If you want better exposure, you will have to secure your place on all these search engines. Optimizing Google My Business Listing is one of the most important parts of local SEO. While optimizing your website, make sure that you have added all the required information such as your area of operation, your address, and a map of your firm.
Directories/ Citations also help to reach your potential clients. It will help to fuel local SEO as these are sorted by location. Take time to fill out your information and make sure your NAP (Name, Address, Phone #) is correct across all the directories. For law firms, claiming your Findlaw, Avvo, and Justia profile is a must; visit here to get a complete list of all the Lawyers Citations.
Law Firm Marketing Factors
Your website needs to be optimized to come on the first page of Google and other search engines. Also, ensure that your site is easy to navigate. You need to focus more on the On-Page SEO. It means custom and unique content, easy navigation, Keyword selection, Headings, Title Tags, Meta description, Website Structure Optimization, and Website Speed. You need to make improvements to the Off-Page SEO to get better visibility. Off-site includes the changes outside your website. You will have to focus more on social media shares, backlinks, and guest posts to get more visitors to your website. Social media is more effective since more than 8 out of the 10 Americans are using social media. Globally, more than two billion people are using social media.
Content Marketing for Lawyers
Without unique, genuine, relevant, factual, interesting, and custom content, you will not be able to reach your clients. Relevant and updated content express the intent of a webpage in search engines. Custom content is considered more effective as it directly addresses the questions of your visitors. Custom content is a cutting-edge marketing method that can boost your ranking significantly. Powerful and video content can bring 80% traffic to your website. In addition, you need to ensure that you are using internal links. Linking to other posts and pages to your site will offer easy access to those contents and will fully optimize your site as well. It is important to integrate all the available tools to make your content more appealing. You will have to create excellent content while ensuring easy navigation to offer an enhanced user experience.
Backlinks are considered very effective to boost SEO. A backlink is a link from another website that will direct users to your website. While using backlinks, you will have to ensure that you are using only reputed and authoritative websites. Spammy links can harm your website and you may get penalized by Google. Links should come from industry journals, news sources, quality and reputed sites, and popular blogs. In addition to backlinks, you can consider blog posts and guest blogs on sites such as http://www.lawblogs.ca/ Backlinks can help to improve your ranking. If you use high-authority sites for backlinks, Google will find your website worth visiting. However, you should always avoid irrelevant backlinks. They will offer an adverse result. All these changes will help to boost SEO and make your site search engine-friendly.